P: Practical. Designed for a specific end use. Down to the finest detail. Design with militaristic precision.
R: Re-Considered. Abandon preconceived ideals. Everything is engineered with special care taken for the lightest of footprint.
E: Equipment. Gear for the pursuit of our passions that is simple, efficient, beautiful.
Y: You-niforms. Apparel should be designed for “You” to chase your passions to the best of your ability.
Dedicated to designing products that aid us in pursuing our passions; driving us to become P.R.E.Y. for, and in, the places and situations that keep us inspired.
We are P.R.E.Y. for...